Contractions That Wrap Around: Why They Matter for SEO
In the world of copy editing, one of the most common rules is to avoid contractions. The reasoning behind this is that using contractions can appear informal and unprofessional. However, in the world of search engine optimization (SEO), the use of contractions can actually be beneficial, especially when they wrap around a keyword.
What Are Contractions That Wrap Around?
Contractions that wrap around are simply contractions that include the target keyword. For example, instead of writing “I cannot wait,” you would write “I can`t wait.” The use of the contraction “can`t” wraps around the keyword “wait,” which can help emphasize the keyword and improve its relevance to the search engines.
Why Do Contractions That Wrap Around Matter for SEO?
Search engines use complex algorithms to determine the relevance of a webpage to a particular search query. One of the factors that search engines analyze is the frequency and placement of keywords on a webpage. By using contractions that wrap around a keyword, you can increase the frequency and placement of the keyword on the page, which can improve the page`s relevance to the search engines.
In addition, the use of contractions that wrap around can also improve the readability and flow of the content. If you avoid contractions altogether, your content can appear stilted and formal, which can be a turn off to readers. By using contractions, you can make your content more conversational and engaging, which can help keep readers on your page longer.
Tips for Using Contractions That Wrap Around
While the use of contractions that wrap around can be beneficial for SEO, it`s important to use them correctly. Here are a few tips to keep in mind:
1. Don`t overdo it. While using contractions can improve the flow of your content, using them too frequently can make your content appear unprofessional. Use contractions sparingly and only where they make sense.
2. Be natural. Don`t force contractions into your writing where they don`t fit. Write in a natural tone and use contractions where they would naturally occur in conversation.
3. Don`t sacrifice clarity for SEO. While it`s important to optimize your content for search engines, it`s equally important to ensure that your content is clear and easy to understand for readers. Don`t sacrifice clarity for the sake of including more contractions.
In Conclusion
Contractions that wrap around can be a valuable tool for SEO copywriting, as they can help improve the relevance and readability of your content. By using them sparingly and naturally, you can improve the flow of your content and make it more engaging for readers. So the next time you`re writing for SEO, consider using contractions that wrap around to improve your content`s readability and relevance.